Schlagwort: Controlling
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Describe. Measure. Manage.
You can’t manage what you can’t measure. You can’t measure what you can’t describe. in Strategy Maps: Converting Intangible Assets into Tangible Outcome von Robert S. Kaplan und David P. Norton
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Controlling
„[…] the basic function of the controller is to take accounting out of its strait jacket so that it can be used by practical management.“ J. H. Jackson in „The Controller“, 1949.
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