Describe. Measure. Manage.
You can’t manage what you can’t measure. You can’t measure what you can’t describe. in Strategy Maps: Converting Intangible Assets into Tangible Outcome…
Analysis
„Analysis without numbers is only an opinion.“ Daryl Koopersmith, WordCamp San Francisco 2011
Controlling
„[…] the basic function of the controller is to take accounting out of its strait jacket so that it can be used by…
Measure it.
What gets measured gets managed. Peter Druckner